“After spending time in London, I realised how difficult it was to meet people with like-minded rural interests,” says Lucy, who originally trained as a translator.
“Many dating and social networking sites cater for different groups, however there was no real niche space for the countryside.
However, there is one thing that unites all these people: they are not afraid of a bit of mud, and hence the term 'muddy' was coined.
Helping country people to make friends and find love 365 days a year, Muddy Matches provides rural singles with a professional online dating service.
For Lucy and Emma Reeves, two farming sisters from Northamptonshire, their original idea came in the form of a social networking site catering for country-minded people.
They trawled as many dating websites as they could before being recognised as “serial datists” and found a gap when it came to those catering for members with an interest in the countryside.
So if you are a farmer looking for a wife or someone thinking “where can I meet single farmers? Since our first muddy wedding in 2007 we tried to keep track of the number of marriages and babies but lost count by about 2009!
However, the website itself has grown rapidly from its humble beginnings and now caters for over 100,000 members from the all across the UK and Ireland.With many years of experience in the rural online dating industry, Muddy Matches provides countryside online dating and rural social events to country singles across the UK and Ireland.Founded in 2006, this online business is based on a farm in the small hamlet of Farndish, near Wellingborough.Do you lead a muddy boots lifestyle and fancy meeting some new people who share your love of the countryside and the outdoors? Launched in 2007 by country-loving sisters Emma and Lucy Reeves, it is now the leading countryside online dating site for rural singles in the UK and Ireland.Despite having many tens of thousands of members, it is still very much a family run company and Muddy Matches is proudly one of the few dating sites that runs a proper office where you can actually get hold of someone on the phone!At the time Lucy was living in London, but missed the rural setting that she had grown up in and she also missed spending time with people who enjoyed taking part in countryside pursuits.